Naked Brand Group Inc. Preparing to Launch Women’s Collection of Lingerie Which Pairs Sexy Designs with Comfortable Fabrics and Impeccable Fit

Naked to tap into the Billion Dollar Women’s Lingerie Industry Through its Existing Distribution Channels and an Aggressive Sales Push into Boutiques across North America

Vancouver, British Columbia–(Newsfile Corp. – February 27, 2013) – Naked Brand Group Inc. (OTCQB: NAKD) (the “Company” or “Naked”) is pleased to announce that the Company will be launching a women’s collection of lingerie targeted to hit major U.S. and Canadian retailers in January 2014.

In preparation of this new development, Naked Boxer Brief Clothing Inc. (operating subsidiary of Naked Brand Group Inc.) officially changed its name to Naked Inc. on February 20th, 2013 to recognize the pending transition to a unisex brand and the upcoming launch of its women’s line.

Joel Primus, President of Naked® comments, “From the moment we launched, women have been requesting us to develop a line for them that uses the same incredible fabrics coupled with the sexiness and comfort that embodies the men’s line. We are proud to announce that we are launching our women’s collection featuring all of those same qualities.”

Naked® sees huge potential in its pre-established channels of distribution which includes top department stores like Nordstrom and Holt Renfrew, to tap into the women’s lingerie industry which is projected to generate approximately $32 billion in sales annually by 2016. Victoria’s Secret alone is reporting annualized sales of $6.12 billion. Sales representatives specializing in lingerie have already been engaged by Naked®, with plans to add more in the coming months to help facilitate sales to boutiques. Naked® expects to begin showing its women’s line to key customers in the second quarter.

What will differentiate Naked-women from other lingerie lines is not only the quality and comfort that is inherent to the brand but the production of a collection that caters to the more sophisticated women who value comfort while still wanting to look sexy.

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