North America Women’s Lingerie Market Forecast, 2020: COVID-19 Impact & Regional Analysis

DUBLIN–([1])–The “North America Women’s Lingerie Market Forecast to 2027 – COVID-19 Impact and Regional Analysis By Type; Material; Distribution Channel, and Country.”[2] report has been added to’s offering.

The North America Women’s lingerie market was valued at US$ 9,504.31 Mn in 2018 and it is projected to be worth US$ 22,044.22 Mn by 2027; it is expected to grow at a CAGR of 9.9% during 2019-2027. The word lingerie is a term taken from the French language, meaning undergarments, and used specifically for more lightweight items of female undergarments. The original French word is derived from the old French word lingerie, meaning linen. The fast changing consumer preferences for fashionable and unique apparel products in today’s day is driving the women’s lingerie market.

Lingerie is a category of women’s clothing, including undergarments (mostly brassieres), sleepwear, and lightweight robes. The lingerie concept is a visually appealing undergarment, which was developed during the late nineteenth century. The word ‘lingerie’ is often motivated by an intention to imply the garments are alluring and fashionable. The fast development of information technology and globalization is leading the entire world by providing information about the latest and trending products available in the market. On account of this, shoppers associated with lingerie market are aware of the latest global fashion trends. Furthermore, the growing influence of social media is also accelerating the changes in consumer preference of apparel products such as lingerie items. As wide range of customers prefer buying products online to save their time, most of the market players display and sell their products in an online platform to increase their customer base. Branded apparel companies are also focused on introducing innovative lingerie items as per the changing fashion trend and consumer demands. These factors are positively impacting the women’s lingerie market.

The outbreak of COVID-19 initially took place in Wuhan (China) in December 2019 but since then, it has spread at a fast pace across the world. China, Italy, Iran, Spain, republic of Korea, France, Germany, and the US are among the worst affected countries in terms confirmed cases and reported deaths. Due to the outbreak of COVID-19, there has been a severe downfall in the revenue of different industries. Lockdowns, travel bans, and business shutdowns have drained the amount of money available with the people and companies, which in turn has restrained the economic flow in the market. Shutdowns of consumer goods industry and supply chain disruptions due to the lockdown of countries has curbed the supplies of consumer goods products. US has been hit hard by the COVID-19 outbreak in the entire North American region. The fashion and apparel industry in the region will be adversely affected, due to the COVID-19, the supply chain is likely to get affected. Also, the overall manufacturing processes, research, and development activities will impact market growth in the North American region.

Reasons to Buy

  • Highlights key business priorities in order to assist companies to realign their business strategies.
  • The key findings and recommendations highlight crucial progressive industry trends in the North America women’s lingerie market, thereby allowing players to develop effective long term strategies.
  • Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
  • Scrutinize in-depth the market trends and outlook coupled with the factors driving the market, as well as those hindering it.
  • Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to products, segmentation and industry verticals.

Key Topics Covered:

1. Introduction

1.1 Scope of the Study

1.2 Report Guidance

1.3 Market Segmentation

1.3.1 North America Women’s Lingerie Market – By Type

1.3.2 North America Women’s Lingerie Market – By Material

1.3.3 North America Women’s Lingerie Market – By Distribution Channel

1.3.4 North America Women’s Lingerie Market – By Country

2. Key Takeaways

3. Research Methodology

3.1 Coverage

3.2 Secondary Research

3.3 Primary Research

4. Women’s Lingerie Market Landscape

4.1 Market Overview

4.1.1 North America PEST Analysis

5. Women’s Lingerie Market – Key Industry Dynamics

5.1 Market Drivers

5.2 Market Restraints

5.3 Market Opportunities

5.4 Future Trends

5.5 Impact Analysis of Drivers and Restraints

6. Women’s Lingerie- North America Market Analysis

6.1 North America Women’s Lingerie Market Overview

6.2 North America Women’s Lingerie Market Forecast and Analysis

7. North America Women’s Lingerie Market Analysis – By Type

7.1 Overview

7.2 Brassiere

7.3 Knickers or Panties

7.4 Shapewear

7.5 Others

8. North America Women’s Lingerie Market Analysis – By Material

8.1 Overview

8.2 North America Women’s Lingerie Market Breakdown, By Material, 2018 & 2027

8.3 Cotton

8.4 Silk

8.5 Satin

8.6 Nylon

8.7 Others

9. North America Women’s Lingerie Market Analysis – By Distribution Channel

9.1 Overview

9.2 North America Women’s Lingerie Market Breakdown, By Distribution Channel, 2018 & 2027

9.3 Mass Merchandisers

9.4 Specialized Stores

9.5 Online Stores

9.6 Others

10. North America Women’s Lingerie Market – Country Analysis

10.1 Overview

10.1.1 North America: Women’s Lingerie Market, by Key Country US: Women’s Lingerie Market – Revenue, and Forecast to 2027 (US$ Mn) Canada: Women’s Lingerie Market – Revenue, and Forecast to 2027 (US$ Mn) Mexico: Women’s Lingerie Market – Revenue, and Forecast to 2027 (US$ Mn)

11. Impact of COVID-19 Pandemic on North America Women’s Lingerie Market

11.1 Overview

11.2 North America: Impact Assessment of COVID-19 Pandemic

12. Company Profiles

12.1 Gap Inc.

12.2 Triumph International

12.3 Hanesbrands Inc.

12.4 Jockey International, Inc.

12.5 Hunkemller International B.V.

12.6 MAS Holdings

12.7 PVH Corp.

12.8 L Brands

12.9 Chantelle Group

12.10 Hanky Panky

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