Women’s Lingerie Market Forecast to 2027 – COVID-19’s Impact and Global Analysis by Type, Material, Distribution Channel and Geography

DUBLIN–([1])–The “Women’s Lingerie Market Forecast to 2027 – COVID-19 Impact and Global Analysis by Type; Material; Distribution Channel; and Geography”[2] report has been added to ResearchAndMarkets.com’s offering.

The global women’s lingerie market was valued at US$ 35,169.4 million in 2018 and is projected to reach US$ 77,894.8 million by 2027; it is expected to grow at a CAGR of 9.3% from 2019 to 2027.

The fast development of information technology and globalization is leading the entire world by providing information about the latest and trending products available in the market. On account of this, shoppers associated with lingerie market are aware of the latest global fashion trends.

Furthermore, the growing influence of social media is also accelerating the changes in consumer preference of apparel products such as lingerie items. As wide range of customers prefer buying products online to save their time, most of the market players display and sell their products in an online platform to increase their customer base. Branded apparel companies are also focused on introducing innovative lingerie items as per the changing fashion trend and consumer demands. These factors are positively impacting the women’s lingerie market.

Based on type, the women’s lingerie market is segmented into brassiere, knickers or panties, shape wear, and others. In 2018, brassiere or bra held the largest market share. Availability of different styles of brassiere for different purposes is expected to drive the growth of women’s lingerie market.

Europe held the largest share of the global women’s lingerie market. The trend of fancy and fashionable lingerie among female population is driving the market growth in the country. Additionally, the demand for comfortable and functional lingerie is growing among the customers, especially working females, thus encouraging manufacturers to innovate a new range of fabrics such as nylon, polyester, satin, lace, sheer, spandex, silk, and cotton for lingerie manufacturing. Consumers are more attracted to color, fabric, and style, which is encouraging the manufacturers to introduce trendy lingerie suitable for various activities. Lingerie designers are emphasizing on creating products with luxurious materials, embroidery, brighter hues, and lace which is expected to drive the market during the forecast period.

Gap Inc., Triumph International, Hanesbrands Inc., Jockey International, Inc., Hunkemller International B.V., MAS Holdings, PVH Corp., L-Brands, Chantelle Group, Hanky Panky are among the major companies operating in the global women’s lingerie market. These market players focus on providing fancy and trendy women’s lingerie products with various grades and superior properties. The companies have realized the immense potential pertaining to women’s lingerie products and were highly involved in market initiatives, new product development, investment scenario and other strategies. For instance, in February 2020, Hanes Brands has added its successful DreamWire bra innovation into its third brand with the launch of Bali.

Coronavirus outbreak first began in Wuhan (China) during December 2019 and since then it has spread at a fast pace across the globe. As of May 2020, China, Italy, Iran, Spain, republic of Korea, France, Germany, and the US are some of the worst affected countries in terms of confirmed cases and reported deaths. According to the latest WHO figures, there are ~ 5,728,642 confirmed cases and 353,692 total deaths globally. The COVID-19 has been affecting economies and industries in various countries due to lockdowns, travel bans, and business shutdowns.

The global fashion and apparel industry is one of the major industries that is facing serious disruptions such as supply chain breaks, office shutdowns, shutdown of malls, shops, retail stores or brand stores etc. as a result of this outbreak. For instance, China is the global hub of manufacturing and largest raw material supplier for various industries and it is also one of the worst affected countries. The lockdown of various plants and factories in China is affecting the global supply chains and negatively impacting the manufacturing, delivery schedules, and sales of various goods including apparel.

Various companies have already announced possible delays in product deliveries and slump in future sales of their products. Additionally, the global travel bans imposed by countries in Europe, Asia, and North America are affecting the business collaborations and partnerships opportunities. All these factors are anticipated to affect the fashion and apparel industry in a negative manner and thus act as restraining factor for the growth of various markets related to this industry in the coming months.

Key Topics Covered

1. Introduction

1.1 Scope of the Study

1.2 Report Guidance

1.3 Market Segmentation

1.3.1 Global Women’s Lingerie Market, by Type

1.3.2 Global Women’s Lingerie Market, by Material

1.3.3 Global Women’s Lingerie Market, by Distribution Channel

1.3.4 Global Women’s Lingerie Market, by Geography

2. Key Takeaways

3. Research Methodology

3.1 Coverage

3.2 Secondary Research

3.3 Primary Research

4. Global Women’s Lingerie Market Landscape

4.1 Market Overview

4.2 PEST Analysis

4.2.1 North America PEST Analysis

4.2.2 Europe PEST Analysis

4.2.3 APAC PEST Analysis

4.2.4 MEA PEST Analysis

4.2.5 SAM PEST Analysis

4.3 Expert Opinions

5. Women’s Lingerie Market – Key Industry Dynamics

5.1 Market Drivers

5.1.1 Fast Changing Consumer Preferences for Fashionable Apparel Products

5.1.2 Growth of E-Commerce Industry

5.2 Market Restraints

5.2.1 Volatility in the Prices of Raw Material

5.3 Market Opportunities

5.3.1 Innovative Product Offering to Cater Demand For Fashionable Lingerie among Customers

5.4 Future Trends

5.4.1 Emerging Consumer Behaviour Trends Can Open Up New Market

5.5 Impact Analysis

6. Global Women’s Lingerie Market- Global Market Analysis

6.1 Global Women’s Lingerie Market Overview

6.2 Global Women’s Lingerie Market Forecast and Analysis

6.3 Market Positioning – Key Market Players

7. Women’s Lingerie Market Analysis – By Type

7.1 Overview

7.2 Women’s Lingerie Market Breakdown, by Type, 2018 & 2027

7.3 Brassiere

7.4 Knickers or Panties

7.5 Shapewear

7.6 Others

8. Women’s Lingerie Market Analysis – By Material

8.1 Overview

8.2 Women’s Lingerie Market Breakdown, by Material, 2018 & 2027

8.3 Cotton

8.4 Silk

8.5 Satin

8.6 Nylon

8.7 Others

9. Global Women’s Lingerie Market Analysis – By Distribution Channel

9.1 Overview

9.2 Global Women’s Lingerie Market Breakdown, By Distribution Channel, 2018 & 2027

9.3 Mass Merchandizers

9.4 Specialized Stores

9.5 Online Stores

9.6 Others

10. Women’s Lingerie Market – Geographic Analysis

10.1 Overview

10.2 North America: Women’s Lingerie Market

10.3 Europe: Women’s Lingerie Market

10.4 Asia-Pacific: Women’s Lingerie Market

10.5 Middle East and Africa: Women’s Lingerie Market

10.6 South America: Women’s Lingerie Market

11. Overview- Impact of COVID-19

12. Impact of COVID-19 Pandemic on Global Women’s Lingerie Market

12.1 North America: Impact Assessment of COVID-19 Pandemic

12.2 Europe: Impact assessment of COVID-19 Pandemic

12.3 Asia-Pacific: Impact assessment of COVID-19 Pandemic

12.4 Middle East and Africa: Impact assessment of COVID-19 Pandemic

12.5 South America: Impact assessment of COVID-19 Pandemic

13. Industry Landscape

13.1 Strategy and Business Planning

13.2 Product news

13.3 Merger and Acquisition


14.1 Gap Inc.

14.1.1 Key Facts

14.1.2 Business Description

14.1.3 Products and Services

14.1.4 Financial Overview

14.1.5 SWOT Analysis

14.2 Triumph International

14.3 Hanesbrands Inc.

14.4 Jockey International, Inc.

14.5 Hunkemller International B.V.

14.6 MAS Holdings

14.7 PVH Corp.

14.8 L Brands

14.9 Chantelle Group

14.10 Hanky Panky

For more information about this report visit https://www.researchandmarkets.com/r/jbn0c1[3]

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